Healthcare campaign · 3 films
Production. Publishing. Publicity. Practical AI.
Give people a reason
to choose you.
Commercial films that explain your value. Publishing and adaptation that give a story its strongest form. Publicity that gives it a clear angle. Practical AI that helps your team work better. Tell us what is getting in the way—we'll help you find the right starting point.
No finished brief needed. A recommendation within two business days.
Connect.Create.Grow.
Does this sound familiar?
Start with what
needs to change.
You do not need to know which service to buy. Recognize the problem, explore a relevant example, and let us recommend a scope.
01
People don't see what sets us apart.
Show customers or future employees the people, experience, and care behind your business with a focused film and useful short-form content.
Make the business clear 02Our film needs a path to its audience.
Give the press a clear story to tell. Build the positioning, materials, and targeted outreach around your film's next milestone.
Plan the publicity 03Repetitive work is slowing us down.
Find the handoffs, follow-ups, and administration worth improving. Start with a practical review before committing to an AI build.
Find a useful first step 04My story needs its strongest form.
Develop and release the book, reshape a novel for the screen, expand a screenplay into prose, and build a direct path to readers.
Plan the story's next lifeDeveloping a film or looking for production support? Explore film production and post ↗
Commercial & branded work
Stories built to move business.
Campaigns, brand films, and content series organized around the client relationship—not a wall of disconnected videos.
Brand story · Healthcare
Greenville Network Spinal Care
A concise, human brand film built around renewed movement, confidence, and the emotional value of returning to everyday life.Business & coaching series · 4 films
Thistle Coaching
A four-part content series that turns a coaching conversation into a flexible library of clear, credible brand storytelling.Featured film · In distribution
01 / The defining case study
The Measure
of a Man
Written and directed by Demetris Jones
A Flaming Elephant Films production distributed by Silver Line Entertainment. The project represents the studio's full-spectrum approach: story development, directing, production, post, and the path to market.
Selected film work
A growing body of stories.
Feature films, episodic projects, shorts, and commissioned productions—made with a hands-on command of the entire pipeline.
02
Episodic
Perceiv'd
Created, produced, and directed by Demetris Jones · Cinematography, editing, and color by Demetris JonesView case study
03
Holiday film
A Perceiv'd Holiday
A seasonal extension of the Perceiv'd story worldView on IMDb
04
Feature film
Heel'd
Directed and produced by Demetris Jones · Cinematography, editing, and color by Demetris JonesView on IMDb
05
Feature film
Not Looking for Love
Directed and produced by Demetris Jones · Cinematography, editing, and color grading by Demetris JonesView case study
06
Short film
C-043
Produced, directed, edited, and color graded by Demetris JonesView case study
07
Short film
Go to God First
aka The Voodoo That You DoWritten, directed, produced, edited, and color graded by Demetris JonesView case studyBeyond the screen
Products and platforms with a purpose.
Elephant Room projects connect creative instinct with practical systems—from consumer technology to filmmaker tools and connected television.
Publishing · In development
The Color of Us
An original novel, a direct reader community, and a story being built to travel from page to screen.
Enter the story
Publishing · Available now
Indie Hollywood
A studio worth saving. Secrets worth killing for. The novel by Demetris A. Jones, now on Amazon in paperback and Kindle.
Discover the book
Automotive technology · Live
AutoAllyX
Trust-centered technology that helps car buyers prepare, understand their position, and connect with fair financing opportunities.
Visit AutoAllyX
Filmmaker tools · Live
Shot Bible
An active production companion designed to help filmmakers organize the creative and technical decisions behind every shot.
Visit Shot Bible
Connected television
Flaming Elephant TV
Designed and built as a multi-platform channel for independent stories—available across Roku, Fire TV, Google TV, and Android TV.
RokuFire TVGoogle TVAndroid TV
Selected ventures and founder work
Founder · Filmmaker · Technologist · EducatorThe person behind the practice
Demetris Jones
A multidisciplinary builder who can carry an idea from conversation to camera, code, channel, and audience.
Demetris leads The Elephant Room LTD and Flaming Elephant Films, founded the nonprofit Ndovu Films, develops technology ventures, creates music as Illski, and teaches the craft behind the work. His credits span producing, directing, cinematography, editing, color grading, music supervision, and performance. He also consults film companies on business formation, production readiness, marketing, and distribution.
ProducerDirectorCinematographerEditorColoristMusic supervisorConsultantSoftware builderEducator
Demetris on IMDb On set with Demetris
Directing is where vision becomes shared language.
Teach the craft. Build the team.
Knowledge is part of the production.
Demetris has trained collaborators at Flaming Elephant Films and teaches practical, set-ready skills through direct instruction and real production experience.
- Cinematography and camera operation
- Directing actors and scenes
- Acting and performance preparation
- Editing and story construction
- Color grading and finishing
Music · Illski
Sound is another way to build a world.
Original releases, instrumentals, experiments, and music supervision—an independent catalog that connects back to the films and the larger creative practice.
Explore the Apple Music catalog
Nonprofit film · Ndovu Films
Stories can create measurable change.
Demetris Jones is the founder of Ndovu Films, an independent 501(c)(3) nonprofit film organization. Ndovu Films is a separate charitable corporation with its own board and finances, not a business unit of The Elephant Room LTD.
Visit Ndovu FilmsWhat we can build with you
A partner for the whole journey.
Bring the story, company, problem, or early idea. We help establish the business, plan the production, create the work, build its marketing, and prepare it for distribution and growth.
Story development servicePublishing & Story Adaptation
Develop and release the book, move a novel toward the screen, or expand a screenplay into prose—then build a direct path to readers.
Explore publishing & adaptation New servicePress & Publicity for Independent FilmBuild the campaign before cameras roll, then use production and release milestones to keep the film moving toward a wider audience.
Explore press & publicity Live classThe One-Person NonprofitFour live sessions on starting, funding, and running a nonprofit alone — taught from a real, in-progress case file.
View class details Specialized business serviceAI Implementation Consultant / Solutions LeadMove from “We should use AI” to a working system your team can operate, measure, and grow.
Explore AI solutions Author & Filmmaker WebsitesA professional home for your books, films, and creative work.
Explore website servicesFilm & episodic production
Creative development, directing, cinematography, producing, and set leadership.
Commercials & branded media
Commercial production and campaign storytelling that help businesses communicate clearly and move audiences to act.
Post-production
Editing, color grading, finishing, music supervision, and delivery.
Distribution consulting
Helping film companies prepare projects, approach distributors, understand delivery expectations, and build a path to market.
Marketing strategy
Positioning, audience planning, campaign strategy, launch materials, and practical promotion for films and businesses.
Film press & publicity campaigns
Film-first campaign strategy, reporter-ready press releases, aligned materials, and targeted local-to-national media outreach.
Film company & production setup
Consulting on LLC formation, EINs, business banking, contract readiness, and what to put in place before filming begins.
AI implementation & agent systems
Practical AI strategy, agent workflows, implementation leadership, and working systems built around the way your business actually operates.
Streaming channels
Connected-TV channel development for Roku, Fire TV, Google TV, and Android TV.
Training & mentorship
Hands-on teaching in directing, acting, cinematography, editing, and color.
The One-Person Nonprofit
Four live sessions on starting, funding, and running a nonprofit alone — taught from a real, in-progress case file.
Publishing & story adaptation
Book development and release, novel-to-screen or screenplay-to-novel adaptation, and direct reader systems.
Have a brief already?
Send it to the studio and tell us where the project needs to go.
Connect. Create. Grow.
What is getting
in the way?
Tell us what customers are missing, where the work gets stuck, or what your next project needs to achieve. You do not need a finished brief or a chosen package. Expect a response within two business days.
Find the right next step