A father and son in The Measure of a Man

Independent creative studio · Film · Software · Streaming

Stories that move people.
Systems that move ideas.

The Elephant Room LTD brings the full creative process into one room—from the first frame and the first line of code to distribution and growth.

Connect.Create.Grow.

One creative ecosystem

The Elephant Room LTD logo
The Elephant Room LTD
Flaming Elephant Films logo
Flaming Elephant Films
AutoAllyX logo
AutoAllyX
Ndovu Films logo
Ndovu Films
Illski logo
Illski
Shot Bible logo
Shot Bible

Choose your path

What brings you into the room?

Elephant Room is both a creative studio and a venture ecosystem. Start with the outcome you need, then follow the work that proves we can help deliver it.

Featured film · In distribution

01 / The defining case study
The Measure of a Man poster

The Measure
of a Man

Written and directed by Demetris Jones

A Flaming Elephant Films production distributed by Silverline Entertainment. The project represents the studio's full-spectrum approach: story development, directing, production, post, and the path to market.

Flaming Elephant FilmsSilverline EntertainmentFeature film
Father and son in conversation
A child sitting on a porch
Two men in conversation beneath an umbrella

Selected film work

A growing body of stories.

Feature films, episodic projects, shorts, and commissioned productions—made with a hands-on command of the entire pipeline.

Explore the full IMDb filmography

Beyond the screen

Products and platforms with a purpose.

Elephant Room projects connect creative instinct with practical systems—from consumer technology to filmmaker tools and connected television.

Automotive technology · Live

AutoAllyX

Trust-centered technology that helps car buyers prepare, understand their position, and connect with fair financing opportunities.

Visit AutoAllyX

Filmmaker tools · Live

Shot Bible

An active production companion designed to help filmmakers organize the creative and technical decisions behind every shot.

Visit Shot Bible
Flaming Elephant TV availability poster

Connected television

Flaming Elephant TV

Designed and built as a multi-platform channel for independent stories—available across Roku, Fire TV, Google TV, and Android TV.

RokuFire TVGoogle TVAndroid TV
Demetris Jones in a light gray blazerFounder · Filmmaker · Technologist · Educator

The person behind the practice

Demetris Jones

A multidisciplinary builder who can carry an idea from conversation to camera, code, channel, and audience.

Demetris leads The Elephant Room LTD and Flaming Elephant Films, founded the nonprofit Ndovu Films, develops technology ventures, creates music as Illski, and teaches the craft behind the work. His credits span producing, directing, cinematography, editing, color grading, music supervision, and performance. He also consults film companies on business formation, production readiness, marketing, and distribution.

ProducerDirectorCinematographerEditorColoristMusic supervisorConsultantSoftware builderEducator
Demetris on IMDb

On set with Demetris

Directing is where vision becomes shared language.

Demetris directing beside a cinema camera
Directing the scene
Demetris operating a cinema camera
Operating camera
Demetris reviewing lines with a performer
Going over lines
Demetris supervising a lighting and camera setup
Shaping light and composition
A filmmaker learning to operate a cinema camera on the set of Heel'd

Teach the craft. Build the team.

Knowledge is part of the production.

Demetris has trained collaborators at Flaming Elephant Films and teaches practical, set-ready skills through direct instruction and real production experience.

  • Cinematography and camera operation
  • Directing actors and scenes
  • Acting and performance preparation
  • Editing and story construction
  • Color grading and finishing
Ask about training

Music · Illski

Sound is another way to build a world.

Original releases, instrumentals, experiments, and music supervision—an independent catalog that connects back to the films and the larger creative practice.

Explore the Apple Music catalog

Nonprofit film · Ndovu Films

Stories can create measurable change.

Demetris's nonprofit film company uses storytelling to confront hunger, homelessness, and inequality—and to invite audiences into action.

Support the mission

What we can build with you

A partner for the whole journey.

Bring the story, company, problem, or early idea. We help establish the business, plan the production, create the work, build its marketing, and prepare it for distribution and growth.

Specialized business serviceAI Implementation Consultant / Solutions Lead

Move from “We should use AI” to a working system your team can operate, measure, and grow.

Explore AI solutions
01

Film & episodic production

Creative development, directing, cinematography, producing, and set leadership.

02

Commercials & branded media

Commercial production and campaign storytelling that help businesses communicate clearly and move audiences to act.

03

Post-production

Editing, color grading, finishing, music supervision, and delivery.

04

Distribution consulting

Helping film companies prepare projects, approach distributors, understand delivery expectations, and build a path to market.

05

Marketing strategy

Positioning, audience planning, campaign strategy, launch materials, and practical promotion for films and businesses.

06

Film company & production setup

Consulting on LLC formation, EINs, business banking, contract readiness, and what to put in place before filming begins.

07

AI implementation & agent systems

Practical AI strategy, agent workflows, implementation leadership, and working systems built around the way your business actually operates.

08

Streaming channels

Connected-TV channel development for Roku, Fire TV, Google TV, and Android TV.

09

Training & mentorship

Hands-on teaching in directing, acting, cinematography, editing, and color.

Have a brief already?

Send it to the studio and tell us where the project needs to go.

Connect. Create. Grow.

What do you want to bring into the world?

Film. Commercials. Consulting. Distribution. Marketing. Websites. AI software. Streaming. Training. Let's talk about the work, the business behind it, and the audience it needs to reach.

info@theelephantroomltd.com