Build the campaign foundation.
Define the public story, audience, press angle, supporting materials, target outlets, and campaign calendar before production begins.
Press & Publicity Campaigns
Turn the story into coverage.
Film-first publicity campaigns for independent filmmakers and film companies—built to create momentum before cameras roll and carry the story toward release.
LocalStatewideRegionalNational
More than distribution
A press release only works when the story works.
The work begins before the release is written.
We shape the angle, identify what an outlet needs to understand, craft the release, align the supporting materials, and build a targeted outreach plan. For films, that work can begin before production so the message, assets, outlet priorities, and campaign moments are ready to propel the project forward.
Campaigns can include national press-release distribution to hundreds of media outlets and digital news destinations, plus direct outreach calibrated to the story. This practice was developed through more than a decade of building and publicizing ventures led by founder Demetris Jones—not through generic blasts sent without context.
Built for independent film
Publicity should start before the film is finished.
Our primary focus is independent filmmakers and independent film companies. We help build the campaign foundation early, then use meaningful milestones to keep the film visible as it moves toward an audience.
We also handle press for businesses, organizations, and individuals when the story is a strong fit.
Create useful moments.
Plan outreach around credible milestones, production developments, community relevance, and assets that give the press something clear to cover.
Turn momentum into reach.
Coordinate press releases and targeted outreach around screenings, distribution, availability, partnerships, and the next reason the story matters.
Independent featuresShort filmsDocumentariesEpisodic projectsIndependent film companies
Selected earned coverage
The pitch became the story.
Examples from ventures founded or led by Demetris Jones. Each link opens the independent publication's coverage.
01 · Regional business coverage
Greenville Business Magazine
Empowering Car Buyers: Demetris Jones and the Rise of AutoAllyX
AutoAllyX 02 · Local news + technologyAshvegas
Asheville, are you ready to ride? Local entrepreneurs set to launch 844-AVLRIDE and app
AVL Ride 03 · Arts + entertainment coverageMountain Xpress
Re-introducing Asheville’s Ponkinhead Entertainment
Ponkinhead EntertainmentThe campaign process
Make the story easy to understand—and hard to ignore.
Every engagement is scaled to the project, but the foundation stays disciplined: strategy first, aligned materials, then purposeful distribution and outreach.
- 01
Consultation + readiness
Clarify the goal, audience, timing, existing materials, and what makes the story relevant now.
- 02
Story angle
Find the strongest newsworthy frame so the pitch is useful to a reporter—not just promotional to the client.
- 03
Reporter-ready release
Write and format a clear press release with the context, facts, quotes, and next step an outlet needs.
- 04
Materials alignment
Review the page, images, links, bios, and supporting assets so the full story holds together.
- 05
Distribution + outreach
Target the right mix of local, statewide, regional, and national outlets for the campaign.
- 06
Follow-through
Track the campaign, support relevant follow-up, and help organize coverage that results.
Project-based campaigns
Built to meet the moment.
Every campaign is scaled to the project. Three defined starting points, each with a clear boundary on what is delivered.
Release Only
$350Story angle, a reporter-ready press release, and a targeted media list for your local and statewide market. You send the outreach.
Local & Statewide Campaign
$950Everything in Release Only, plus we run the outreach. Materials alignment, staggered sends to the target list, and follow-through on responses.
Regional & National Campaign
From $1,500Expanded reach scoped around the story, materials, timing, and outlet mix required. Can include national press-release distribution alongside direct outreach.
Film publicity intake
Request a campaign recommendation.
Give us the project, proof, materials, timing, and goals in one place. We will use the intake to evaluate readiness and recommend the clearest campaign path within the published project-based range.
- 01 Project essentials
- 02 Proof & materials
- 03 Campaign fit
Bring us the story
Let's make the news value clear.
Tell us what is happening, why it matters now, and who needs to know. We will help determine the strongest campaign path.
Start the intake info@theelephantroomltd.com